Conversion copywriting · Independent clinics & wellness practices
Juniper Yard Copy writes the pages and the emails that make an independent physical therapy, chiropractic or wellness practice legible to a stranger — before that stranger has dialed. Fixed project fees, $450 to $1,400. Studio at 246-40 Alameda Ave, Little Neck, NY.
01 · Standards
Five conditions attach to every engagement, whatever the size of the project. They are written down here because a clinic owner is entitled to read them before the first call.
Each engagement opens with a 45-minute interview. The copy is built from the terms you use at the table — load management, cervical rotation, return to run — rather than from a swipe file.
No cure language, no guarantees, no borrowed testimonial claims. Your state board and your counsel keep the final word; the draft arrives clean enough for them to read in a single sitting.
Intake email sequences answer what an anxious new patient actually asks: where to park, what to wear, how long the first visit runs, what it costs.
Every project is a single figure between $450 and $1,400, invoiced in two halves. Anything outside the agreed scope is quoted separately, in writing, before work begins.
Delivered as a shared document plus plain-text and HTML-ready versions, with every page’s headline, meta description and button text labelled.
02 · The studio
Juniper Yard Copy writes for one kind of client: the independent practice. A physical therapist who owns her lease. A chiropractor whose front desk is also his billing office. A wellness studio with one treatment room and a waiting list of questions.
Their websites tend to fail in the same two places. The service page describes the modality instead of the problem the patient typed into a search bar. And the hours between an enquiry and a first visit go unwritten — no confirmation, no what-to-wear, no word on parking.
The studio’s work is to repair those two places in plain, restrained prose, then hand over files the practice can paste in without a developer. Calls are taken Monday to Friday, 8:30am–7pm; evenings by appointment, for clinicians who only have time after their last patient.
Juniper Yard Copy · Little Neck, NY
Read the studio’s full account03 · Engagements
Invoiced half to begin and half on delivery. Card, ACH or check. Two revision rounds are included in every fee below.
$450one page
One page rebuilt around the problem the patient searched for: headline, body, a first-visit paragraph and a single action. Seven business days.
$520one condition
A single page for the one condition you want more of — sciatica, plantar fasciitis, TMJ — written for the search and for the skeptical reader who arrives from it.
Quote this page$1,380complete site
Home, About, up to six service pages and a contact page, plus the full intake email sequence, all in one voice. Ten business days.
$640five emails
Confirmation, first-visit preparation, day-before reminder, post-visit follow-up and a three-week check-in. Written to be sent from your own address.
Quote the sequence$890five pages
Home, About and three service pages brought into one voice with one booking action. For practices whose site exists but does not yet explain itself.
Quote the rewrite04 · The file
A short preparation list keeps the 45-minute interview on clinical substance. The calendar beside it is the same for a $450 page and a $1,380 site; only the volume of pages changes.
Please send nothing that identifies a patient. The studio writes from your words, not from charts.
No, and please do not send any. The interview and your own documents are the only source material. Nothing identifiable about a patient is needed to write a page or an email.
The interview, an outline, a full draft, two revision rounds and the final files. If you add pages mid-project, the studio quotes the addition in writing before writing a word of it.
It avoids cure and guarantee language and keeps each claim to what you can demonstrate in the room. Your state board and your counsel still hold the final word, and the draft is written to make their review short.
The writer who interviews you drafts the pages. There is no hand-off between the call and the first draft, so the details you mention in the interview are the details that reach the page.
Half of the agreed fee to begin and half on delivery, by card, ACH or check. The figure on the quote is the figure on the invoice.
05 · Before & after
Two excerpts, one practice. The first could sit on any clinic’s site in the country. The second could only sit on one.
On the page now
“We offer a wide range of physical therapy services to meet your needs. Call today to schedule!”
After the rewrite
“Low back pain that returns every winter has a pattern. Your first visit is 60 minutes, and it begins with how you sit and lift — not with where it hurts.”
Begin an engagement
Four lines are enough: what you treat, who you want more of, which pages exist, and when you hope to launch. A fixed quote returns within one business day.